TIVOLI
Tivoli Palazzo Gaddi
A Florentine palace, told in every detail.
Client
Tivoli Palazzo Gaddi is a five-star hotel in the heart of Florence, a few steps from the Duomo. It was born from the union of two sixteenth-century noble palazzi, belonging to the Gaddi and Arrighetti families, and still preserves their frescoed halls and works of art. The poet John Milton stayed here, and the lobby bar is named after him.
Brief
As the hotel's in-house graphic designer, I designed the materials that accompany guests throughout their stay, from menus and booklets to the smallest service formats. One single task: to translate Tivoli's identity into a language that is elegant and accessible to all.
Creative process
Every piece starts from the palazzo: its Renaissance proportions, the frescoes and the light of Florence suggest a restrained graphic language, made of white space and measured typography. Recurring formats and grids allow each season to change its content without losing coherence. The result is a discreet, recognisable presence, felt without ever imposing itself.
Florence's Gardens takes the palace's guests on a journey through the gardens of Florence: 28 square pages, with a vellum sheet that opens and closes the story.
Cover
Tuscan Summer takes the palace's guests into a Tuscan summer, across Chianti, Bolgheri, Maremma and Val d'Orcia: 24 square pages, in English and Italian.
Cover
For a summer event at the hotel, the menu took the shape of a beach hut: two monogrammed doors that open onto the courses.
Inside, the paisley of the tablecloth returns: menu and table merge into one harmonious whole.
For Easter, the palace gave its guests a colomba, the traditional Italian Easter cake, together with a small greeting card.
Once opened, the card reveals the palace's Easter wishes, fully in keeping with its identity.
