WIM EVENT
Luxury Event Industry
WIM: We Inspire Memories
Client
WIM – We Inspire Memories is a community dedicated to the world of private events. It takes three forms: WIM Event, the three-day gathering that brings the industry together every year; the WIM Tour, which runs throughout the year as one-day meetings, the WIM Teas and the WIM Talk; and WIM for Pro, the platform that brings together all the members of the community.
Brief
Visual identity for WIM Event and a graphic system carried across every piece of the event: from the invitation to the magazine, all the way to the staging for the three days and the gala dinner.
Creative process
The project translates WIM's identity into an essential, elegant language, able to stay coherent across different media and scales, from the smallest detail to the staging. Materials and finishes carried particular weight: the invitation, the first contact with the event, sets its tone. From there, the system extends to the pages and the spaces, making the event recognisable at every moment.
The first memory of the event begins with the invitation: soft-touch paper and bronze foil details, to be felt before they are even read.
The event's dancefloor: an axonometric pattern that turns the floor into a three-dimensional surface.
The event magazine takes the form of a newspaper, to leaf through over the three days.
Inside, the tone gets lighter: alongside the articles, there is room for the WIM horoscope and a page dedicated to the event's partners.
